Choose Mass – Communication A Lucrative & Challenging Career

Media (press) often refers as the fourth pillar of Indian democracy. Thus, choosing this sector as your career option is demands high devotions towards your duties. Surely, this sector pays you handsome amount of salary, but it needs competitive and strong personality for making a long existence in the field. It must take good vigilance on other three governance of India that are Legislature (government) Executive (bureaucrats) Judiciary (court) and the Press (media).

After 10+2 from any recognized schools with minimum 50% in their final boards exams students can pursue various mass communication courses in media. Mass communication course, journalism, advertising and public relations are three different segments which covers major part of mass media studies in different field of job sectors. Any student who is flair in their communication skills especially in English can apply in this course at under graduation levels. Many institutes are taking entrance exams and interview also before offering admission to their colleges or institutions. It also comes in very glamour field of jobs but also demands a high challenging attitude to work for 24 hours too.

We can classify mass communication in various other sectors from where you can decide well that which working sector fits you best. At bachelor level the students have to study each subject but at master’s level they can be specialize in any particular field.

• Advertising or marketing communications studies
• National or global journalisms (print media script writing)
• Electronic Media studies
• Public relations officers’ studies for various firms or Corporate communication
• Studies of law for media
• Broadcast and digital journalisms
• Studies regarding Radio and TV news reporting
• Studies of various types of writing – feature, copy writing for promotional, writing screen play for films etc.
• Studies in global cultural diversity
• Studies about event management
• And at the last personality and behaviours developments studies

Software development, Animation, Gaming studies are added qualification for the mass media students which is very much beneficial

In the vast arena apart from News and entertainment, media is about only Production, Planning, Executing, Packaging of any news item, or in other words this is a process of making news in the news organization. Now a days live converges are more in trend where packaging of news is not necessary, it can be directly broadcast to your TV sets with the help of OB vans for various news channels. For example, we can see live discussion shows, Live Cricket news coverage, Live Lok Sabha assembly shows with mixing of news parts by the TV Anchors and experts from the news channel studios.

The basic job of all media workers lays in to give light on all small and big events which occurs in human day to day life. At which ever post the person is working in media needs to have 5 senses open always. They can make news on topic which is directly or indirectly related to human’s developments in any sector or sphere of human life and thinking.

KCC Institute of legal and higher education Greater Noida is one of the top BAJMC College in IP University. KCC offers BJMC, BBA, BCA and Bcom Hons degree program in affiliation of GGSIPU.

 

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